{"product_id":"helen","title":"Helen | Two-Tone Hooded Jacket","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHelen | The effortless layer that brings character to every outfit\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHelen | Two-Tone Hooded Jacket\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is designed for those in-between days when a coat feels too warm and a cardigan simply isn't enough. Its contrasting textures give even the simplest outfit a distinctive finish, while the comfortable, slightly structured fit leaves room for easy layering. With a practical hood, secure pockets, and thoughtful detailing, Helen is an effortless choice for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1027\/7132\/7319\/files\/original_ad36bdc0-5b6d-4aac-ae99-4b35130bbf96.jpg?v=1790861671\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eThe Details That Make Helen Stand Out\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eContrasting two-material design\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines a matte suede-effect finish with denim-style fabric across the shoulders, sleeves, and pockets.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePractical lined hood\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides extra coverage when the wind picks up and rests naturally over the shoulders when not in use.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAdjustable braided drawcords\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e feature metal tips and allow the hood to be tightened easily when needed.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFlattering structured cut\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e uses vertical seam detailing to create a more defined silhouette while leaving room for a fine knit underneath.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLarge secure flap pockets\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e feature press-stud closures and provide convenient space for essentials such as your phone or keys.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSix coordinated colour combinations\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pair contrasting light and deep tones for easy styling with your existing wardrobe.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1027\/7132\/7319\/files\/WhatsApp_Image_2026-09-03_at_02.50.23_3.webp?v=1790861670\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eAn Easy Answer to In-Between Weather\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eHelen adds just enough warmth and structure for those days when you need an extra layer without reaching for a heavy coat. Pair it with jeans and a simple top or layer it over a lightweight jumper for an effortlessly put-together everyday look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWith Helen, step into changing weather… with comfort, character, and effortless everyday style.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eType: Women's hooded jacket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesign: Two-tone, mixed-material construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaterials: Suede-effect and denim-style fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFit: Comfortable and slightly structured\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSizing: True to size\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHood: Lined with adjustable braided drawcords\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePockets: Two large flap pockets with press-stud closures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetails: Vertical seams, metal-tipped cords, and discreet rivets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColours: 6 colour combinations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCare: Gentle wash at 30°C\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for: Everyday wear, transitional weather, and layering\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"Mayford London","offers":[{"title":"Navy \/ Beige \/ 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